Sound Practices for YouTubers, Vloggers, Marketers and Content Creators

Today some of the most-watched and popular people on TV aren’t the latest sitcom stars or big movie actresses. No, today’s TVs get tuned to YouTube, Tik Tok and Instagram where new stars are born and millions of views can turn a fun hobby into a full-time career of content creation!

Musicians can make it big, talkative huskies entertain, and gamers host hours of streams. But what sets the successful content creators apart from one who never seem to get off the ground? Where has the proper attention been paid to what detail that can make a big difference in the enjoyment by their viewers and followers? Considering you’re reading a blog on an Acoustics website, you may have an idea where this is going.

Poor audio and acoustic details in a recording can quickly turn entertainment into punishment on our ears, and often likes, dislikes, and subscriptions reflect this. Conversely, proper attention to audio levels, mixing, and environmental noise control can keep viewers and listeners interested enough to see where the creator is taking their topic, giving them the time and opportunity to win new subscribers and repeat listeners.

Female,Vlogger,Asking,Online,Audience,To,Like,And,Subscribe,To

Noise Control is Key in the "New Normal"

As mind-boggling as it can be on how watching someone play their favorite video game for hours and cats “talking” to their owners is quality entertainment, we can’t deny we are in a new age of media consumption and creation. What we can do is offer quality noise solutions in visually attractive products to an industry that has absolutely exploded in the past 8 years. After all, we watch and listen to them too!

So what would an up-and-coming YouTube star or influencer need to start off? Of course the particulars are all based on their individual space, but properly placed acoustic wall panels, coupled with either portable panels or sound blankets would work nicely. This would give the creator a controlled space where noise is removed and sound clarity is established.

The portable solutions could even turn any part of a home into a recording center should you need to occupy different parts of your home or apartment at various times! Take it a step further with custom printed options to brand them for use as a backdrop
for your videos and you’re set!

What about the veteran content creator? What could we possibly offer those who already are on their game and their subscriptions and follower numbers show it? Higher quality, custom solutions is the answer here. They may very well already know what they need to create a sound-clear space to record in, but not know the sheer possibilities of custom shapes, colors, materials, and print options available to them!

Social Media

Bringing them the possibility for further channel branding, sponsorship space and modular solutions to keep their set fresh and alive are all ways we can contribute to the established content creator in ways they may not have considered or known about!

Ultimately the visual and audio entertainment of today is changing and evolving, and at Gaus Acoustics we are prepared to answer these challenges with design solutions tailored to content creators of all types.

Band Practice, Hair Dryers, and Surround Sound, Oh My!

Just how many sources of noise are there in a home?  As someone who runs a creative business out of his house on an 8-days-a-week basis (any Beatles fans out there?), with a 13-year-old son who’s a drummer, let me tell you there are quite a few sources that even go beyond him wailing on his kit.  And because I’m one of those folk who love to look things up on the internet, let’s take a gander at some of the most common noise-offenders you’ll find in nearly every home.

Home Office Distractions

Noise in the Home - Its Bigger than You'd Think

- Hair Dryer: 60-95dB

- Toilet Flushing: 75-85dB

- Alarm Clock: 65-80dB (your mileage may vary)

- Vacuum: 75dB

- TV Surround Sound: 75-90dB

- Garbage Disposal: 80dB

- Dishwasher: 55-70dB

- HVAC: 50-70dB

- Washer/Dryer: 50-70dB/ea

 

To put that in perspective, a typical movie theater showing peaks at about 100dB, and the Beatles’ concert at Shea Stadium in 1965 was just over 131dB.  Louder than a jumbo jet!  And just for you folks who love to look at Web MD when you have a cough...

 

- Harmful dB level of sustained sound: >85-90dB

 

Rock concerts and my son‘s drum kit aside, if you take a look at some of the biggest offenders in the home, you’ll see that many will touch the edge of a sound level that will begin to cause a negative reaction.  Even if it’s not sustained noise, it can most definitely be disruptive!

Even removing from consideration the needs of remote work, who among us would love a nice, peaceful conversation with a friend, family member or partner without having to say “What?  Sorry, my son’s practicing for his concert, could you repeat that?”, or “Hang on, the movie is too loud downstairs.”

Well, who says you can’t have that?  Noise control isn’t just for office buildings, school gym, and theaters you know.  And it’s also not just those old carpet-covered foam panels in your grandparents’ church either.  Today’s acoustic solutions are creative, visually interesting, and can fit right in with any decor in any home.

Residential Noise Control

Residential Noise Control - Imagine Peace of Mind at Home

The spare bedroom in our house also doubles as my son’s practice room, with his entire 9-piece drum kit in there.  The room used to echo to the point that it was difficult for him to hear his playing accurately, and it would also turn the music he makes into just straight noise.  Now we have some amazing large art pieces in the room...that are made from quality acoustic foam panels, wrapped with dye-sublimated print graphics!  Couple that with some acoustic carpet under him and while we can still hear him, the noise is gone and only the sound remains.

Another great example would be the ever-popular home theater set-up.  While we all want that action sequence to rattle our teeth when we watch it, I sincerely doubt our neighbors want to feel it as well.  Especially when they aren’t there watching the movie!  Enter the acoustics experts and watch as your home theater goes from a source of neighborhood disturbance, to one of sound clarity and even more enjoyment.

No matter what your particular situation is, yes even you remote worker, bringing in an acoustics expert to help you bring your home to the peaceful place you need it to be is something we should all consider.  The days of the often-thought-of carpet panel are long gone, and with them is the idea that acoustic balance and noise control is only for commercial spaces.  Gaus Acoustics has the experience in both commercial and residential interior acoustic solutions to help, and the love of interior design to bring it to your home in beautiful ways.

We spend so much time in our homes, we should enjoy what we hear in them.

...or better yet, enjoy what we AREN’T.

Sound Topics in Our Schools

I think we can all remember just how loud the halls and classrooms in high school really were.  Or weren’t, depending on the class.  However, just how much of that volume was actually productive sound, and how much of it was simply unfiltered noise conflicting with what students really need to hear?

While band rooms could be heard two halls and a staircase away and the chorus classroom’s door would barely muffle the octaves being sung, in severe contrast many students in the back half of math and English classrooms could barely hear their teachers even when the other students were quiet.

So why such a large chasm between the two?  Sound management and noise control.  As in managing the sound you need the students to hear, while controlling the noise that you don’t want distracting them.

Article header image

Sound Control in Schools - A New Perspective

Look at it from a visual perspective so it’s easier to picture. (See what I did there?)  Place a single light in a math or English classroom and turn it on.  It will illuminate what is closest to it, while slowly leaving the rest of the room in darkness.

Now add a myriad of small mirrors around the room to bounce the teacher’s light, and any other little light that may enter, around at odd and random angles.  Not only is the light from the teacher projected poorly through the room, but it now has to deal with being bounced randomly by shiny objects and even compete with itself at times.

But what about a band or chorus room?  This is when there are multiple bright lights, all on at once and it begins to be very difficult to see the singular light you need to see rather than all the others.  This would be the teacher versus all the other instruments and voices, competing for dominance in a small space, not to mention the leaking light (sound) into adjacent rooms and confusing the situation there.

In both cases a solution is needed to diffuse the offending and competing light so that the teacher’s light can be best spread through the room with minimal competition.

So now that we see the needs and solution for light sources in a room, albeit simplified, the jump to sound and acoustic needs truly isn’t far off!  The solutions to these needs are where the acoustic experts come in.

In classrooms where the teacher is the single source of sound, combinations of acoustic wall and ceiling panels depending on the room’s make-up should be used to both absorb unwanted noise, lessen harsh reverberation, and make the teacher both easier to understand as well as help him or her communicate at a consistent and level volume.

This in turn helps the students not only hear their teacher better, but by controlling the conflicting noise pollution it also helps them concentrate and be less distracted.

School Band

No More Noise - Solutions

In music rooms such as band and chorus, a combination of acoustic wall and ceiling panels can also be used, with added elements of sound diffusers and even treatments within the walls themselves to insure noise-leakage doesn’t disrupt adjoining classrooms.

These help the music teachers be better understood, the instruments and vocals to be better and heard clearly, and not distract students in other classrooms from their studies as well.

Gymnasiums are another key point in schools that are often accepted as being noisy, when in reality a properly treated gym can hold entire assemblies and the speakers could be clearly heard rather than just be in a large echo chamber.  In fact, Gaus Acoustics helped Doctor Howard Elementary do just that!

School colors, artwork and visual, interior design a concern with the consideration of acoustic treatments?  Not at all!  There are multiple products that can even be printed to exact color specifications if a standard color isn’t available to match with the school’s.

Ultimately, there is no reason why a school should be littered with unwanted noise, distracting today’s youth from learning to be the next generation of leaders.  Just give Gaus a call so we can help you give them the place they deserve.

The Art (Deco) of Sound

When Patty and the crew at Gaus Acoustics showed me the 1912 Collection from Acoufelt, my immediate response was, “Oh that’s amazing, I love the Art Deco movement!”. This art movement influenced so much of our popular culture today, and in many ways people don’t even realize. To see it reemerging in a new form that also plays to the origins of it is just so much icing on the cake.

Oh, right. You may not know me yet. Hi! I’m Tim Toolen, and in addition to working with Gaus Acoustics in graphics, marketing, and brand design, I’m also a fine artist who loves to study art history.

Interior Design Product in a space

The Origins of Art Deco

See, the Art Deco movement started with the rise of Decorative Artists, who included furniture and textile designers, jewelry and glass artisans, and a variety of other craftsmen.

The Society of Decorative Artists (SAD) was founded in 1901, and Decorative Artists were finally given the same rights of authorship as traditional painters and sculptors.  This was a huge leap forward in terms of recognition for both their trade, as well as even perhaps the true beginnings of interior design as we know it today.  

Art Deco was, and still is, associated with both luxury and modernism.  It combines materials, methods, and objects in ways that scream sophistication and elegance, all while being driven with the times it is created in.  From the association with luxury-class rooms on ocean liners and trains, and the decorations and design of the great movie and theater palaces of the 20’s and 30’s, to a more sober, but no less striking and elegant look, after the Great Depression. 

And while the movement did eventually start to fade after World War II, there was a revival of sorts in it’s popularity after efforts in the US and Europe in the 1970’s to preserve Art Deco architecture.  Even to this day the movement continues to inspire modern-day designers and artists in contemporary clothing fashion, jewelry, interior designers, and yes even graphic designers! 

Acoustic Product photo installed in project

Even the naming of the collection of “1912” is significant in the beginning history of the Art Deco movement!  SAD originally was to hold the first major exhibition of original Decorative Arts in 1912, but because of postponement and the war, didn’t actually take place until 1925.  So the naming of this offering as the 1912 Collection is actually honoring what would have been the original date of the first true exhibition of this movement. 

Some may call that coincidence.  Personally, there are too many details, nuances, and experts at work with the creation of this line of products to call it coincidence.  What I call that is an attention to detail on a level that speaks to the expertise of these two companies, and their dedication to their respective arts.  The partnership that created the 1912 Collection should have heads turning for that alone. 

Now, remember textile designers were one of the types of artisans that made Art Deco a thing.  That’s also part of what makes the partnership that made this collection even more significant.  It’s not just the beautiful brush strokes, line work, and patterns, it’s the design of the material itself as well!

When you have top interior designers and acoustical experts get together to make a product that BOTH would be proud to utilize in their respective fields separately, but actually accomplishes the end result of both beauty AND acoustical harmony in a space, then you have a product that truly stands apart from the rest. 

The truth is I could go on and on about how the Art Deco movement has influenced everything from cruise ships to automotive design, architecture in both Miami Beach and Hollywood (the city AND the movies).  But what does any of that have to do with Gaus Acoustics, and taking the Noise out of Sound?  It’s all in the details!  In fact, go ahead and skim this article again and you’ll see what I mean.  It’s okay, I’ll wait.

Architectural Product installed in space

The Gaus Acoustics - Acoufelt Partnership

...caught back up?  Good.  See, It’s the details that Acoufelt and Pophouse paid attention to, the details of design, of acoustical expertise and materials, even down to the attention paid to the detail of the name 1912 Collection. 

Its these details that are important to Gaus Acoustics, because we know that details matter when it comes to the right product for the right solution.  And we have that solution for you.  Call us and let’s talk about how we can help! 

The New (Home) Office Noise

It seems that the ubiquitous “corner office” that was the ideal location achievement in many corporations at the turn of the century has a quite different meaning in the year 2021. Many offices today seem to have a view of everything from a suburban back yard or even a home kitchen.

Millions of people have renovated, converted, or annexed their dining room or spare bedroom into a home office, and if the statistics are to be trusted, these new office spaces may become even more commonplace than they are even now.

So what does this have to do with acoustic solutions?  After all, shouldn’t a home office be nice and quiet compared to the constant cacophony of noises in a typical cubical farm or office building?  The answer is a surprising no, it’s not quieter, it’s just different noises in a different environment.

Article Header

Instead of a dozen phones ringing, an intercom system, and the gossip talks at the end of the hall, you now have garbage trucks, delivery vehicles, family pets...and maybe still the gossip talks at the end of the hall depending on who’s on the phone after a day at school.  Dogs are barking, lawn mowers are rumbling, and the quiet neighborhood you swore you lived in suddenly seems like the center of a three-ring circus.

With the number of jobs moving to at least a partial remote position, if not fully remote, a solution needs to be in place for an ethical level of productivity to continue.  Let’s see what Google thinks some ways are to control the noise levels in today’s home office environment:

  • Use exterior walls in choosing your home office.
  • Curtains. Thick, heavy curtains.
  • Buy a white noise machine or fan to drone out the noise
  • Reinforce your windows.
  • Earplugs.

...and the best of them all...

  • Trust time to fix it

So, we can hope for thicker exterior walls to be available in homes and apartments, surround ourselves with thick, heavy curtains, buy a machine that makes noise to drown out other noise, wear earplugs, or quite literally try and wait it out.

You just can’t make that last one up.

With companies rethinking their leases on office buildings, and a work-from-home model that was previously thought unsustainable having proved downright productive, a more realistic view on noise control needs to be considered for the at-home workforce.

Blog Photo

The Good News for Your Home Office

The good news is that the experts in the business of noise control have the answers the remote workforce and their employers need. No, it’s not buying foam panels from everyone's favorite online jungle who’s double-sided tape either won’t work or removes chunks of drywall, and it’s definitely not pretending it will all go away.

In truth it’s the same solutions that businesses use in their offices, adapted quite ingeniously to the home environment.  Engineered acoustic foam dividers for desks in a myriad of colors to suit the home’s decor, acoustic panels that can be cut to shapes of all kinds for visual interest, as well as wrapped in sublimated print graphics to disguise as art pieces, movable acoustic screens, noise-dampening wood wall treatments...the list goes on.

Are you are an employer looking for a mass solution for their remote workforce?  Perhaps a self-employed business owner who has seen an increase in the daytime noise that isn’t going to go away?  Maybe simply a newly remote employee who in proactively looking to better your productivity.  Regardless of your situation, the need to work in a productive and sound-controlled environment, and we have the answers to the new home office noises many never realized were there are at our fingertips.

Whether your office is across from the boardroom, has cubicle walls, or is just down the hall from your home kitchen, Gaus Acoustics can help you take the noise out of sound. Give us a call or shoot us an email to get started with a free consultation!